With Indian audience already been deprived of their prerogative of experiencing IPL matches lively in their respective home towns, next best options many people opine, would be is screening IPL matches in theatre, where people can flock together and create a festive atmosphere, which everybody relishes.
It is already said, that major Multiplex players in India like UTV, PVR, Eros,, Group M, WSG are all in negotiations with IPL governing committee, in signing deal for telecasting IPL matches lively in their multiplex..
Recent developments in cinema indutsry, where producers of Bollywood films have threatened not to screen, any of their films in multiplexes, due to their disputes with multiplexes in terms of revenue sharing would further incite the screening of IPL in multiplexes and given the prevailing of same climate industry sources predict, that multiplexes cannot screen any films which are released after April 3.
Screening of cricket matches is not entirely a new concept, as already Cinemax director Devang Sampath, has tried this formula, two years back, when they allotted four of their six screens for IPL T 20 finals, when India battled against Pakistan. It was sold at a whopping rate of 500 rupees, which was coupled with unlimited beer and it was a sold out.
But multiplexes know that there is a huge difference in screening a T 20 international world cup final and also IPL2 tournament, which features fifty – nine matches in total. Insiders also say, that still there is no agreement has been reached, between multiplex firms and IPL authorities, because of whopping amount of 25 to 30 crores demanded by IPL board, as a minimum guarantee for IPL rights, which is considered as hugely unviable at present climate.
Multiplex industry is said to be a titanic industry, with more than five to six major players and almost 850 screens under one umbrella of multiplex. The names of Akshay kumar, Mahesh Butt and Yash Chopra films are slated to release this April and if the producers will forge ahead with strike, multiplex is going to face the heat and potential loses of over 500 crores.
CEO of PVR Amitabh Takur, who owns more than 108 screens, said that IPL offers them a great lifeline, which could be availed, if they could not reach any mutual agreement with producers’ council.
Given the situation, there are every indication that, truce would be reached soon between IPL authorities and multiplex firms, so that at least cricket lovers can experience IPL, in multiplexes tainted with electric atmosphere.
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